Как «РашенСофт» оптимизирует затраты бизнеса при помощи решения на основе AI

The development of AI has a direct impact on business and the economy as a whole, providing a range of fundamentally new opportunities and obvious advantages. Mikael Karamanyants, founder of RachenSoft LLC, head of IT service management, co-author of web standards development in the Russian Federation, ideologist, development director of DigiNeat LLC, and author of several patents and startups, talks about the first experiences of using AI in business solutions and their practical application, results, and work schemes in this area.

Focus on Maximum Efficiency

RachenSoft was founded in 2016. It develops mobile applications, websites, smart TV applications, IoT development, and software for PCs and specific hardware. The company's clients conduct business in various segments, mainly fintech, online promotion, telecom and media, communication services, and e-commerce.

Initially, the company was built on the principle of remote management. The COVID-19 pandemic clearly proved that this was the right and far-sighted decision. In 2020, many market participants found themselves in new conditions, spending time, money, and other resources to adapt to them. RachenSoft simply continued to work as usual, and largely due to this, it was able to grow significantly during that difficult period.

Over the years, RachenSoft has built a strong team of specialists. At the same time, there were never any plans to turn it into a corporation. In large companies, Mikael Karamanyants believes, about 80% of employees are ballast, and only 20% are the so-called driving force. So initially, the goal was maximum efficiency, not increasing the number of clients. Over the years, the principle of operation has not changed: RachenSoft focuses on only a few dozen clients, and specialists work on non-trivial tasks.

A certain number of clients come from competitors, that is, from where they could not be helped. Specialists can always help, and tasks are completed exactly on time.

RachenSoft not only uses advanced technologies and trends in its work, but is also among the first to implement them in its stack. This was the case with AI. Today, the company actively uses it in development and business processes, and this helps clients optimize costs. The savings are impressive – up to 30-40%.

With the help of its own AI platform, RachenSoft optimized the application processing process in one fintech company. The implementation made it possible to reduce the review time to a few seconds, whereas previously it took about one hour. At the same time, violations are detected with greater accuracy, which increases the number of rejections. The volume of processed applications has increased hundreds of times, and there was no need to increase the number of employees for this. Such results were achieved thanks to a solution for automatic determination and recognition of documents, anti-fraud, Photoshop, and verification of compliance with photo quality requirements.

In another fintech company, the implementation of an AI-based solution from RachenSoft made it possible to increase the level of security during transactions. Specialists trained the system to identify suspicious transactions and distinguish them from real ones. Thus, attackers simply had no opportunity to illegally withdraw funds. The result was savings of millions of dollars for the client company.

RachenSoft developed Smart TV applications for popular operating systems – WebOS, Tizen, Android TV, Apple TV – for Vmedia, a large Canadian company, a leading independent provider of telecommunications and broadcasting services in Canada, and a leader in streaming television technology. The result was modern and high-quality digital products with high performance. Moreover, they demonstrated it even on old devices. These applications allowed the company to gain a foothold in the local market, increased its pool of clients, which is not surprising, because they significantly surpassed similar developments of competitors and represented a qualitatively new level that did not exist in Canada at that time.

Every month, only through the applications developed by RachenSoft, Vmedia ensures an influx of about 5% of new clients from among those who previously used the services of competitors. It is worth noting the foresight of the company's decision: when ordering applications, it knew its target audience and its needs. In combination, everything ensured success.

Recognition at a High Level and Further Plans

RachenSoft's developments are highly appreciated not only by clients. They also receive recognition in the professional community. Thus, in 2020, the company took first and second places in the rating of the Runet in the field of mobile application development in the category "Music and Video". The Runet Rating is one of the largest competition platforms in Russia and the CIS, standing alongside Tagline, the largest digital competition in Europe, and the Runet Prize, a national award in the field of high technology and the Internet in Russia. In addition, in the competitive part of this rating, RachenSoft managed to bypass two very large companies with billions in turnover.

The company does not stop there, continues to work, look for new schemes, methods, and adapt to the changes taking place in the world. After all, business is a constant solution to any problems. This is a puzzle that needs to be assembled on time, on schedule.