The service allows you to centrally launch advertising campaigns on the "Yandex Retail Media" platforms, saving time on negotiations with each individual platform and scaling campaigns across the entire partner network. Settings, management, and analytics are collected in one dashboard, which simplifies the process of launching and analyzing campaigns.
The service offers various promotion formats: impressions in the search results of online stores, categories, product cards, recommendation blocks, as well as banner advertising. Analytics are separated by platform and campaign, which helps to make data-driven decisions and reallocate budgets.
In 2026, Yandex plans to expand the functionality of the service by adding the ability to launch campaigns in search and the YAN (Yandex Advertising Network) with a transition to the retailer's website and display ads to users who have already viewed products or added them to the cart.