At the current testing stage, the new "Promotion" section will only be available to Wildberries partners — it will appear for some sellers in their Wibes accounts. Within a month, the new functionality will become available to all sellers who have a promotion cabinet connected on Wildberries.
Promoted videos will be shown more often in the platform's recommendation feed and search. The seller can choose specific videos for promotion and configure campaign parameters, specifying user interests — the video will appear more often in their feed. The basic promotion rate is 250 rubles per 1,000 views.
Lyudmila Bogolepova, Deputy Director of the Department for Innovation Development and the RVB Ecosystem, said:
Since the test launch of the Wibes platform, we have received many requests for this functionality from Wildberries sellers who are active in the application. Now they will be able to get more coverage of their own content and increase sales of goods.