T-Bank's advertising platform launches "Cashback in the Neighborhood" — an interactive city map in the banking app with discounts and special offers near the buyer. According to the developers, this is a new platform where small businesses can find interested buyers.
Users see a map with the nearest special offers inside the bank's application within walking distance from home or work.
Business representatives can independently launch cashback offers, update conditions, and track their effectiveness through their personal account. As the bank emphasized, setting up a campaign takes a few minutes and does not require the involvement of a marketer.
The cashback offer will automatically appear on several popular platforms in the application: in the "Increased Cashback", "Cashback with Partners" sections, and on the "Cashback in the Neighborhood" map. The "Cashback in the Neighborhood" map is located in the "Cashback and Bonuses" section in the latest version of the T-Bank application.