All "Geometer" features are already available in the 2GIS personal account for business - in the web version or in the "Delo" application. The service allows you to study the target audience based on anonymized data on user interaction with maps. Now its capabilities are available to organizations from more than 30 industries.
With the help of "Geometer", companies can analyze at what time and from which areas of the city users find them on the map. The service shows where the audience comes from - whether they are local residents or visitors to the city - and also helps to understand the ratio of men and women among visitors, their interests, as well as targeted actions with the card.
The "Geometer" features listed above are available free of charge. Additional functions are provided for advertisers: now they can not only analyze the target audience, but also study how it searches for other companies from similar business areas. Up to ten organizations are available for comparison - the sample can be formed independently, taking into account the location, field of activity or business model.