Growing Popularity of Russian Brands
One of the most striking trends has been an increase in demand for gaming accessories. Sales of Russian gaming headphones and headsets increased by 143% in monetary terms and 164% in quantitative terms. This is due to the development of the gaming industry, the growing popularity of e-sports, and the increasing audience of streaming platforms. In this category, the leaders in sales were Defender, Бюрократ, Evolution and Artplays in terms of turnover and Defender, Sven, Бюрократ and Artplays in terms of the number of devices sold.
Sales Growth in Key Segments
· Storage devices: Sales increased by 110% in monetary terms and 61% in quantitative terms. The main drivers of growth were the increase in digital content and the need for reliable data storage solutions. Among the leaders: Digma, Sunwind, Mirex, Flexis (monetary terms) and Digma, Sunwind, Qumo, Tesla (quantitative terms).
· Monitors: Sales increased by 110% in monetary terms and 57% in quantitative terms, which was facilitated by the increase in the number of remote employees and the popularization of e-sports. The largest brands: Яндекс, Digma, Sunwind, Delta (monetary terms) and Яндекс, Digma, Sunwind, Rombica (quantitative terms).
· Air conditioners: Sales growth amounted to 76% in monetary terms and 63% in quantitative terms. Leaders: Ballu, Centek, Leran, Royal Clima (monetary terms) and Ballu, Centek, Neoline, Leran (quantitative terms).
· Acoustic systems: Home speakers increased sales by 40% in monetary terms and 31% in quantitative terms, and car audio systems — by 34% in monetary terms and 30% in quantitative terms. Leaders: Sven, Ginzzu, Denn, Hi.
· Dishwashers: Sales increased by 24% in monetary terms and 21% in quantitative terms. Popular brands: Weissgauff, Leran, Monsher, Бирюса.
Leaders among Domestic Brands
According to the results of 2024, the largest growth in monetary terms was shown by:
· Яндекс, Polaris, Weissgauff, Gefest, Leran, Sber, Redmond, IRU.
In quantitative terms, the leaders were:
· Яндекс, Polaris, Defender, Cactus, Redmond, Scarlett, Kitfort, Centek, TFN.
Defender and Cactus are actively increasing sales in the computer accessories segment, while Scarlett, Kitfort and Centek are strengthening their positions in the budget household appliances segment. Sber is developing a line of ecosystem devices, and Redmond is successfully implementing the "smart home" concept.
Prospects of the Russian Market
The growth in sales of Russian brands of household appliances and electronics demonstrates the strengthening of the position of national manufacturers. The key success factors were:
1. Improving product quality – modern technologies and quality control make Russian products competitive.
2. Increasing consumer confidence – buyers are increasingly choosing domestic brands.
3. Government support for production – the development of local production helps to reduce dependence on imported goods.
4. Development of distribution and marketing – Russian companies are expanding partnerships with major retailers.
The M.Video-Eldorado Group will continue to support domestic brands, expanding their presence in the assortment and contributing to the further development of the Russian electronics and household appliances market.