What are the tasks facing product managers at NETLAB?
Product managers at NETLAB play a key role, connecting the product and the manufacturer with the market and the client. Their activities cover strategic, tactical, and operational levels. At the strategic level, they are responsible for forming the brand portfolio and product line, conducting market trend analysis to identify new opportunities, and developing strategies for promoting individual product categories. At the tactical level, their tasks include defining product positioning, forming pricing policies, as well as preparing competitive advantages and creating the necessary technical and marketing materials. In operational work, product managers work closely with the sales and marketing departments, conducting training and presentations for partners, collecting feedback from the market, and forming requirements for future deliveries.
What does the head of the product manager group do at NETLAB?
In our company, the head of product managers is primarily a strategist and integrator who unites work processes and builds effective interaction between company specialists and manufacturers.
The head coordinates the team, develops and approves the strategy, and analyzes effectiveness. His tasks include distributing brands and categories among managers, making final decisions on the assortment matrix, pricing policy, and promotion plans, KPIs for product categories — turnover, margin, market share. And of course, the head is the key contact for top managers of manufacturing companies on strategic issues.
How and when did the acquaintance between NETLAB and FSP take place? What was the key factor for starting cooperation?
NETLAB's acquaintance with FSP was the result of a targeted search at the COMPUTEX exhibition for a strong technological partner in the power supply segment. We analyzed the market and saw a request for a "return to basics" — for reliability and engineering quality. The key factor was the coincidence of philosophies: FSP as a manufacturer focusing on the depth of engineering and quality control, and NETLAB as a distributor striving to bring to the market not just goods, but technologically sound and reliable solutions.
In what year was the distribution agreement signed with FSP?
The distribution agreement was signed in 2025, which meant the official return of the FSP brand to the Russian market with the support of NETLAB.
What criteria were taken into account when choosing NETLAB as the official distributor of FSP in Russia?
When choosing NETLAB as the official distributor of FSP in Russia, the vendor took into account a number of key criteria. Firstly, a deep understanding of the market, the company's ability not only to sell products, but also to analyze and predict market trends. Secondly, an important factor was the developed B2B and B2C networks, the availability of experience and infrastructure for effective work with both retail chains and system integrators and corporate clients. In addition, expertise and the ability to promote the brand were taken into account, namely the willingness to invest in training partners and creating long-term value, and not conducting price dumping. Finally, a prerequisite was technical competence — the presence of a team capable of providing qualified advice and providing the first line of technical support.
What goals does the NETLAB and FSP partnership set for the next 2–3 years?
The goals are big and, in a good sense, ambitious, we plan to occupy a significant market share in the middle and upper price segment of power supplies, to become one of the TOP 3 recommended brands in this segment. To do this, extensive work will be carried out to increase the recognition of FSP as the gold standard of reliability, as well as to form a new consumption culture, where the decisive arguments when choosing power supplies are the quality of the component base, warranty and reputation of the manufacturer.
What is the uniqueness of this cooperation for the Russian market?
The uniqueness is in the synergy of "manufacturer-engineer" and "distributor-expert". We are not just importers. Together with FSP, we adapt the product portfolio to the specific needs of the Russian market, based on the needs of partners. NETLAB acts as a conductor of market requests directly to FSP engineers.
Why was the consumer direction chosen as a priority for NETLAB?
The consumer market is a locomotive that forms the mass perception of the brand. Success among gamers, enthusiasts and home users creates a powerful impetus for promotion in the B2B segment. PC assemblers and integrators look at what end users choose.
What features of home and office assembly will be taken into account when forming the assortment?
For home/gaming PCs - this is an emphasis on maximum performance, guarantee of stability during overclocking, system reliability, upgradeability, compatibility with components from different manufacturers, energy efficiency and silence, long-term investment. For office solutions - emphasis on the maximum price/reliability ratio, non-modular design (to reduce cost), high efficiency (80 Plus Bronze/Silver) to save electricity during round-the-clock operation.
How is it planned to adapt FSP products to the needs of Russian users?
We plan to strengthen the focus on models with increased resistance to voltage drops in the network. To do this, we will detail technical information and reviews in Russian, which will explain the advantages of FSP products over other brands.
What trends in the field of home and office solutions do you see in the Russian market?
Users are increasingly looking at the warranty period and the quality of components, and not at the bright packaging. There is also a growing demand for power supplies, as this is the basis for future upgrades of the video card or processor. For business, the key trend remains uninterrupted operation and minimizing maintenance costs.
Which power supply models will become flagship in the new line?
The flagships will be models from the VIC series, which offer high efficiency and efficiency, increased reliability, and a long service life under heavy loads. These are products for the most demanding gamers and enthusiasts.
What are the advantages of FSP coolers compared to competitors?
The advantages of FSP coolers are in the use of proven and reliable designs (both tower and liquid cooling systems) with an emphasis on the "price/quality/silence" ratio. Often, for the same money, the user receives a higher quality fan or a larger radiator area.
What features of the cases will attract the attention of buyers?
FSP cases attract with thoughtful engineering: convenient cable routing, high-quality metal construction, thoughtful ventilation system "out of the box" and modern, restrained design that does not go out of fashion. Minimum plastic, maximum functionality.
What guarantees are provided for FSP products?
Flagship power supplies are guaranteed for 3 years. This is a direct reflection of FSP's confidence in the reliability of its products.
Through which channels will product sales be carried out?
Through the b2b channel: system integrators, PC assemblers, corporate clients. And through online channels: large marketplaces and specialized online stores, federal and regional retail chains.
How is it planned to build work with retail chains?
We offer partnership, not just supplies. This includes training managers, providing marketing materials and stands, participating in joint promotions and loyalty programs, flexible terms for commodity credit and logistics.
Which online platforms will be used for sales?
Products will be presented on all key marketplaces (such as Wildberries, Ozon, Yandex.Market), as well as in the own online stores of our official retail partners.
How will customer support and service be organized?
First line: consultations and initial assistance by the technical specialists of NETLAB and partners. Warranty center: own center for quick warranty exchange or repair. Feedback from FSP: direct communication with the manufacturer's engineers is provided for complex technical cases.
What price segments will be represented on the market?
We will cover all key price segments: from budget solutions for office PCs to premium products for enthusiasts. However, our key task is to convey the value of the offer in the middle and high price segment, where we offer the most favorable ratio of investment and reliability.
How is it planned to inform customers about new products and special offers?
We provide powerful information support, which includes the following own promotion channels: website, Telegram channel, VK community, e-mail distribution to the partner network. Partner channels are also involved: specialized media, collaboration with bloggers, contextual and banner advertising on the Internet.
What marketing activities are planned to promote FSP products?
We have prepared a comprehensive marketing program that is aimed not at aggressive sales, but at building sustainable trust in the FSP brand. It is planned to actively create and distribute content that reveals the real advantages of FSP products. Partnership with technical bloggers and reviewers: we focus on long-term cooperation with authors who respect their audience and deeply immerse themselves in testing. Training programs for managers: we will launch a series of webinars so that consultations on FSP products are at a high level. Test drive program for PC assemblers: key partners will have the opportunity to personally test power supplies in working conditions, so that they can see for themselves their reliability and silence. Participation in events organized by NETLAB is expected - these are large local and foreign trips. Pilot projects: we will provide products for testing in real conditions to integrator companies so that they can practically evaluate the stability of our solutions.
How will work with partners and resellers be built?
Our philosophy of working with partners is based on the principle of "technological partnership", and not just supplies. We are building a transparent and mutually beneficial ecosystem.
What are the plans for expanding the assortment for the next year?
Our focus for the next year is the strategic deepening and expansion of two key categories: power supplies and cases. We see this as a synergy that allows us to offer the market the ideal basis for any assembly.